That is essentially the same plan at Yahoo, which has been working on Livestand with hopes of it being a product that will woo publishers into tight collaboration with the Silicon Valley Internet giant. The aim of the search giant is to offer media companies easy tools for publishing content on these devices, as well as a better path to monetization. Hence, after I heard about the product earlier this year, I dubbed it the Flipinator.Īccording to sources, Propeller will launch with a plethora of media partners, as well as integration into the Google+ social network. Another moniker under strong consideration: Currents.Īs I have previously reported, Google Propeller is an HTML5 reader for the Apple iPad and Android - essentially a souped-up version of similar apps such as Flipboard, AOL’s Editions, Zite (which was just bought by Time Warner’s CNN) and Pulse.Īll these apps are part of the drastically changing habits of media consumers, helping users better navigate numerous social and media feeds - such as Facebook and Twitter, as well as news sites and more - using handsome interfaces and touch technologies on tablet devices.įlipboard, the most prominent and elegant of these offerings, is now available only on the Apple iPad.įlipboard’s traction among elite users, along with its high-level design ethos and strong reviews, is why Google tried to buy the well-funded company last year, sources said.īut Flipboard - which is backed by some of tech’s biggest venture players, who have invested more than $60 million at a $200 million valuation - declined the kind offer.Īt the time, sources said, Google told Flipboard execs that if it did not buy the start-up, it planned to do a version of its own. Next Wednesday, according to sources close to the situation, Yahoo will finally officially unveil its offering, called Livestand.Īnd perhaps as early as next week or in the weeks soon after, Google will also weigh in with its version of the genre - code-named Propeller - which also might be the product’s name. Memo to Flipboard, as well as Pulse, CNN’s Zite and AOL’s Editions: You might want to make some room in the already-crowded news and social reader space, because you’re about to get some bigfoot company.
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